Google Sheets sync is available on all paid plans (Growth and Scale). Upgrade to access
Overview
Google Sheets sync automatically exports your Trakkr data to a Google Sheet each morning, keeping your data fresh without manual exports. Perfect for building custom dashboards, client reports, or collaborative analysis.When to Use Google Sheets Sync
Google Sheets sync is ideal for:- Daily updates - Automated data refresh every morning
- Team collaboration - Share live data with colleagues without Trakkr access
- Simple dashboards - Build charts and reports in familiar spreadsheet tools
- Client reporting - Keep client-facing sheets always current
- No-code analysis - Use spreadsheet formulas without programming
Consider These Alternatives
CSV Exports
Better for: One-time downloads, offline analysis, custom date ranges
API
Better for: Custom integrations, real-time data, automated workflows
Looker Studio
Better for: Advanced visualizations, executive dashboards, no-code BI
How It Works
Once configured, Trakkr syncs your data to Google Sheets automatically:- Daily sync: Every morning after your Trakkr data updates
- Three tabs: One for each export format (Top-Level, Detailed, Raw Data)
- Automatic refresh: Data overwrites each day to stay current
- Initial dump: Immediate sync when you first set up the integration
Setting Up Google Sheets Sync
1
Create a Google Sheet
Create a new, empty Google Sheet for your Trakkr data.
2
Share with Trakkr
Share your sheet (with editor permissions) with:[email protected]This service account needs access to write data to your sheet.
3
Navigate to Google Sheets integration
Go to Integrations → Google Sheets in Trakkr.
4
Paste your sheet URL
Copy your Google Sheet URL and paste it into the field. Click Set up Sync.
5
Wait for initial sync
Trakkr verifies permissions and performs an initial data dump. This takes about 1 minute to complete.
Trakkr checks that the service account has the correct sharing permissions before setting up the sync. If permissions are incorrect, you’ll see an error message.
What Gets Synced
Your Google Sheet will contain three tabs, each with different data views:Tab 1: Top-Level
High-level performance metrics over time. Columns:- Date
- Brand
- Visibility
- Presence
Tab 2: Detailed
Prompt-level performance for in-depth analysis. Columns:- Date
- Prompt
- Tag
- Model
- Rank
Tab 3: Raw Data
Complete competitive intelligence with full rankings. Columns:- Date
- Prompt
- Tag
- Model
- Rank1 through Rank10
Managing Your Sync
Viewing Sync Status
Once configured, the Google Sheets integration page shows:- Your connected sheet URL
- View Sheet: Opens your Google Sheet in a new tab
- Delete Sync: Disconnects the integration
Updating Your Sheet
To change which sheet receives data:- Click Delete Sync
- Set up a new sync with a different sheet URL
Sync Timing
- Daily sync: Occurs each morning, immediately after Trakkr updates your data
- Initial sync: Runs within 1 minute of setup
- Data refresh: Overwrites existing data to ensure accuracy
Use Cases
Client Reporting
Client Reporting
Build custom client reports with Google Sheets formulas and charts. Data automatically updates each day without manual exports.
Team Collaboration
Team Collaboration
Share your synced Google Sheet with team members or stakeholders. Everyone sees the latest data without needing Trakkr access.
Custom Dashboards
Custom Dashboards
Create personalized dashboards using Google Sheets charts, pivot tables, and conditional formatting. Data stays current automatically.
Data Analysis
Data Analysis
Use Google Sheets formulas and functions to analyze trends, calculate growth rates, or identify patterns in your AI visibility data.
Automated Workflows
Automated Workflows
Connect your synced sheet to other tools via Zapier, Google Apps Script, or other automation platforms for advanced workflows.
Permissions & Security
Required Permissions
The Trakkr service account needs Editor access to:- Write data to your sheet
- Create and update tabs
- Overwrite data during daily syncs
Data Security
- Service account: Uses Google’s secure service account authentication
- Access control: You control who can view your Google Sheet
- Data privacy: Only your Trakkr data is synced—no access to other sheets
The service account only has access to sheets you explicitly share with it. It cannot access any other files in your Google Drive.
Troubleshooting
Sync Setup Fails
If you see an error during setup:- Verify sharing: Ensure you shared the sheet with
[email protected] - Check permissions: The service account needs Editor access, not just Viewer
- Confirm URL: Make sure you copied the full Google Sheet URL
- Try again: Delete the sync attempt and start over
Data Not Updating
If your data isn’t syncing:- Check sync status: Verify the sync is still active in the integration page
- Confirm timing: Syncs happen in the morning—wait until after your Trakkr data updates
- Verify permissions: Ensure the service account still has access to your sheet
- Re-sync: Delete and recreate the sync if issues persist
Missing Tabs
If tabs are missing or incorrectly formatted:- Delete old tabs: Remove any manually created tabs with the same names
- Re-run sync: Delete the sync and set up again to regenerate tabs
- Check permissions: Ensure the service account can edit the sheet
Tips for Using Synced Data
Preserve Manual Work
If you add custom charts or formulas to your synced sheet:- Create a separate tab for analysis—don’t modify the synced tabs
- Use formulas that reference the synced tabs (e.g.,
='Top-Level'!A:D) - This ensures your custom work isn’t overwritten during daily syncs
Combining Data
Use Google Sheets formulas to combine data from multiple tabs:- VLOOKUP: Match data across tabs
- Pivot tables: Aggregate data from Raw Data tab
- Charts: Visualize trends from Top-Level tab
Sharing with Stakeholders
When sharing your synced sheet:- Set appropriate permissions (Viewer vs. Editor)
- Add a note explaining the sync timing
- Create a separate “Dashboard” tab for easy viewing