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API access is available exclusively on the Scale plan. Upgrade to access

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Overview

The Trakkr API allows you to programmatically access your AI visibility data and build custom integrations. Pull data into internal dashboards, trigger automated workflows, or integrate with your existing tech stack.

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Getting Started

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Generate Your API Key

1

Navigate to Integrations

Go to Integrations from your sidebar, then select API.
2

Enable & view your API key

Your API key is displayed with the first and last characters visible for security. The middle characters are hidden.
3

Use your API key

Copy your full API key and use it in your integration. Include it in the Authorization header as a Bearer token.
Keep your API key secure. If you suspect it has been compromised, delete it and generate a new one immediately.

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View Your Brand IDs

The API uses Brand IDs as unique identifiers for each of your brands. You can find these in the Integrations → API page, or retrieve them programmatically via the /get-brands endpoint.

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API Documentation

For complete API documentation, including endpoints, authentication, request/response formats, and examples, visit:

API Reference

View full API documentation with interactive examples

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When to Use the API

The API is best suited for:
  • Automated workflows - Trigger actions based on score changes or new data
  • Custom integrations - Build Trakkr into your existing tools and platforms
  • Real-time data access - Pull fresh data programmatically whenever needed
  • Complex data processing - Apply your own analytics or combine with other data sources
  • High-volume operations - Batch operations or frequent data pulls

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Not sure if you need the API?

Consider these simpler alternatives:

CSV Exports

Best for: One-time data exports, offline analysis, manual reporting

Google Sheets

Best for: Daily auto-sync, team collaboration, simple dashboards

Looker Studio

Best for: Visual dashboards, executive reporting, no-code analytics

Google Analytics

Best for: Website traffic analysis from AI sources

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What You Can Build

Custom Dashboards

Pull Trakkr data into your internal BI tools or custom dashboards

Automated Alerts

Trigger notifications when visibility scores change or new citations appear

Data Pipelines

Integrate AI visibility data into your existing data warehouse

Reporting Tools

Generate custom reports for stakeholders or clients

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API Key Management

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Regenerating Your Key

If you need to generate a new API key:
  1. Click Delete Key in the API integration page
  2. Confirm the deletion
  3. A new key will be automatically generated
  4. Update all integrations using the old key
Deleting your API key will immediately invalidate it. Any integrations using the old key will stop working until you update them with the new key.

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Support

Need help with the API? Check the API documentation for technical details, or contact support at [email protected] for integration assistance.

CSV Exports

Export your data as CSV files for offline analysis

Google Sheets

Sync your data to Google Sheets automatically each day

Looker Studio

Build custom dashboards with Looker Studio integration