Technical Audit

Technical Audit analyzes your website to identify technical improvements that will help AI models better understand and rank your content. Think of it as a health check for your site’s AI readiness—scanning everything from structured data to content formatting to crawlability.

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Why Technical Optimization Matters

When AI models crawl your website, they’re looking for clear signals about what your content means, how it’s structured, and whether it’s trustworthy. Technical issues create blind spots—AI models might:

• Miss important pages due to crawlability issues
• Misunderstand your content without proper structured data
• Struggle to extract key information from poorly formatted content
• Deprioritize your site due to accessibility or rendering problems

Technical Audit finds these issues and provides specific, implementable fixes tailored to your CMS and site structure. Making these improvements helps AI models better understand your brand, which can positively influence your visibility and presence scores.

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Getting Started

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Running Your First Audit

Navigate to the Technical Audit section where you can run your first scan.

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Choose Your Audit Type

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What Gets Analyzed

Trakkr examines your site across five key areas that matter most to AI models:

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Understanding Your Results

After your audit completes, you’ll see results organized into three main tabs: Overview, Actions, and Technical.

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Overview Tab

The Overview tab gives you an at-a-glance summary of your site’s AI optimization. Overall Score A 0-100 score indicating how well your site is optimized for AI crawlers. This reflects performance across all five technical categories.

• 65+: Excellent AI optimization
• 50-64: Good foundation with room for improvement
• 35-49: Moderate optimization, several issues to address
• Below 35: Significant technical barriers for AI crawlers

Category Breakdown Each of the five categories gets its own score and status:

• Excellent: This area is well-optimized for AI models
• Good: Solid performance with minor improvements possible
• Average: Some issues that should be addressed
• Needs Improvement: Multiple issues requiring attention

Highest Priority Action At the bottom of Overview, you’ll see the single most impactful action you can take right now—the recommendation that will give you the biggest boost with reasonable effort. Click “See X recommended actions” to view all recommendations in the Actions tab.

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Actions Tab

The Actions tab shows prioritized recommendations for improving your site’s AI visibility. Each action is ranked by impact, effort, and overall priority to help you focus on what matters most.

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Understanding Action Attributes

Each recommendation shows several key details to help you decide what to work on:

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Viewing Action Details

Click on any action to expand and see complete implementation guidance: Why it matters Explains the business value and how AI models currently struggle with this issue on your site. What it’ll do The specific improvements you’ll see after implementing this fix. Risks Potential downsides or considerations to be aware of (shown when applicable). Implementation steps Detailed, step-by-step instructions customized for your CMS and technical environment. Trakkr automatically detects your CMS (WordPress, Webflow, custom, etc.) and provides relevant instructions—whether that’s installing a plugin, adjusting Webflow settings, or custom code.

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Collaborating with Developers

If you’re not implementing the fixes yourself, you can easily delegate:

1. Click “Email instructions” on any action
2. Enter your developer’s email address
3. They’ll receive a link with the full action details and implementation steps

This lets non-technical team members audit the site and coordinate fixes without needing to understand the technical details.

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Managing Actions

Mark as complete Once you’ve implemented a fix, click “Mark as complete.” This removes the action from your list and teaches Trakkr not to flag this issue again on future scans. Dismiss If you’ve decided not to implement a particular action, click “Dismiss” in the top right. Trakkr will learn your preference and won’t show this recommendation on future scans.

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Technical Tab

The Technical tab provides detailed diagnostic information organized by severity and category. This is where you can drill into specific checks and understand exactly what’s passing, what needs attention, and what’s critical.

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Issue Severity Levels

Issues are grouped by how urgently they need attention: Critical Issues Problems that significantly harm AI crawler understanding. These create major blind spots and should be addressed as soon as possible. Warnings Issues that should be addressed but aren’t completely blocking AI understanding. These represent opportunities for improvement. Passing Checks that passed successfully—areas where your site is already optimized for AI models.

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Exploring by Category

The Technical tab shows all five main categories with pass/fail counts:

• Discoverability & Crawlability
• Accessibility & Rendering
• Content Quality
• Structured Data & Semantics
• Answer-Friendly Formatting

Click on any category to expand and see individual checks within it.

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Understanding Individual Checks

Each expanded check shows:

• Check name: What’s being tested (e.g., “Canonical Tags”, “Meta Robots Configuration”)
• Status icon: ✓ Pass, ⚠ Warning, or ✗ Critical
• Impact level: High/Medium/Low—how much this affects AI visibility
• Description: What this check means and why it matters
• URLs checked: Which pages were tested for this issue
• Details: Specific findings and context

The Technical tab is useful for:

• Understanding the technical foundation behind your actions
• Investigating specific categories where you have issues
• Verifying fixes after implementation
• Detailed diagnostics for developers

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Tracking Progress Over Time

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Audit History

Every audit you run is saved in your history. Access previous scans to:

• Compare changes after implementing fixes
• Track which issues have been resolved
• Review recommendations from past audits

Click on any historical scan to view its complete results.

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Running Follow-Up Audits

After implementing fixes, run a new audit to verify improvements:

1. Click “New Scan” in the top right
2. Choose the same audit type and URLs
3. Compare your new score and resolved issues

Paid plans can run unlimited audits, so you can:

• Audit before and after major changes
• Test different pages across your site
• Monitor ongoing optimization efforts
• Validate developer implementations

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Strategic Use of Technical Audit

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For Non-Technical Teams

You don’t need to be a developer to use Technical Audit effectively:

1. Run the audit on your key pages (homepage, top landing pages, product pages)
2. Review the Overview to understand high-level issues
3. Check the Actions tab for prioritized recommendations
4. Email instructions to your development team with specific actions
5. Track completion by marking actions as complete once implemented

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For Technical Teams

Use Technical Audit as a diagnostic and prioritization tool:

1. Run full site scans to identify systemic issues
2. Use the Technical tab to understand root causes
3. Implement fixes following the detailed implementation steps
4. Verify with follow-up audits after deployment
5. Monitor trends as you make ongoing improvements

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Integration with Content Strategy

Technical Audit works best alongside content optimization:

• Fix technical barriers first so AI models can properly access your content
• Use recommendations to improve content formatting (headings, lists, structure)
• Implement structured data to help AI models understand your content meaning
• Create answer-friendly formats that AI models prefer to cite

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Common Audit Issues and Fixes

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Discoverability Issues

Problem: AI crawlers can’t find or access your content Common causes:

• Missing or misconfigured robots.txt
• No XML sitemap
• Broken canonical tags
• 4xx/5xx HTTP errors

Impact: AI models never see your content, eliminating any chance of visibility

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Structured Data Gaps

Problem: Your content lacks semantic signals for AI understanding Common causes:

• No schema markup
• Missing meta tags
• Incomplete Article or Product structured data

Impact: AI models understand your content less accurately, may misclassify it or extract wrong information

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Content Formatting Issues

Problem: Content isn’t organized in AI-friendly formats Common causes:

• Missing or generic H1 tags
• No clear heading hierarchy
• Dense paragraphs without lists or structure
• Missing FAQ formats

Impact: AI models struggle to extract key points and answers, reducing likelihood of citations

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Rendering Problems

Problem: AI crawlers can’t properly render your page Common causes:

• JavaScript-only rendering
• Slow page speed
• Mobile rendering issues
• Critical resources blocked

Impact: AI models see incomplete or broken content, hurting comprehension and trust

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Best Practices

Start with single-page audits on your most important pages Your homepage and top landing pages drive the most visibility. Fix issues here first for maximum impact. Focus on Critical and High Impact issues first Not all issues are equally important. Prioritize based on severity and impact rather than trying to fix everything at once. Implement fixes in batches Group related fixes together (e.g., all structured data improvements) for efficient implementation and testing. Run follow-up audits after major changes Verify your fixes worked and catch any unintended side effects before moving on to the next batch. Use the Technical tab for troubleshooting If an Action recommendation isn’t clear, check the Technical tab for detailed diagnostics and specific findings. Save developer time with specific instructions Instead of generic “fix our SEO” requests, email specific Action instructions that developers can implement immediately. Consider both AI and traditional SEO Many Technical Audit recommendations benefit both AI visibility and traditional search rankings—you’re improving both simultaneously.

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Understanding CMS-Specific Recommendations

Trakkr automatically detects your CMS by analyzing your page HTML and provides tailored implementation instructions: WordPress: Plugin recommendations, settings locations, code snippets for functions.php or child themes Webflow: Specific UI locations, custom code placement, collection settings Shopify: Theme customizations, app recommendations, liquid template edits Custom builds: Clean code examples, framework-specific implementations, general best practices This means you get actionable instructions regardless of your technical environment—no translation required.

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Content Optimization

Optimize your content strategy for AI models after fixing technical issues

Understanding Scores

Learn how technical improvements affect your visibility and presence metrics

Prism for Advanced Optimization

Take your AI optimization further with dynamic content serving for AI crawlers