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Prompts are the questions Trakkr asks AI models about your industry. Strong prompts reflect real user questions and produce consistent brand/competitor mentions. This guide shows how to write, manage, and interpret prompts—plus how to tag them for aggregate reporting.

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What Makes a Good Prompt

Natural questions
  • Mirror how customers actually ask
  • Use audience language
  • Reflect real decision scenarios
Appropriate scope
  • Broad enough for multiple brands
  • Specific enough to stay relevant
  • Consistently yields ~5–10 relevant results
Industry-relevant
  • Matches your market/category
  • Covers features, use cases, audiences
  • Aligns with how customers discover/evaluate solutions

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Prompt Examples by Industry

  • SaaS/Software
  • E-commerce/Retail
  • Professional Services
  • Consumer Brands
Project Management
  • “What are the best project management tools for remote teams?”
  • “Top project management software for agile development”
  • “Best collaboration tools for distributed teams”
CRM/Sales
  • “What are the leading CRM platforms for small businesses?”
  • “Best sales automation tools for B2B companies”
  • “Top customer management software for startups”
Marketing
  • “Best email marketing platforms for e-commerce”
  • “Top social media management tools for agencies”
  • “Leading marketing automation software for B2B”

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Creating Your First Prompts

Step 1: Identify your categories
  • By use case: problems solved, tasks/goals, desired outcomes
  • By audience: segments, industries/company sizes, evaluator roles
  • By features/benefits: differentiators, most-valued features, benefits
Step 2: Draft initial prompts (5–10)
1

Start broad

“What are the best [category] tools?”
2

Add specificity

“Best [category] for [audience]”
3

Focus on use cases

“Top [category] for [use case]”
4

Consider context

“Leading [category] for [context/constraint]”
Step 3: Test & refine
  • High-performing: mention you + relevant competitors; diverse, relevant answers; mirrors real decisions
  • Low-performing: too broad/narrow; inconsistent/irrelevant; not customer-true

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Managing Your Prompts

Add new prompts
1

Navigate to Prompts

Open the Prompts section in your dashboard
2

Click 'Add new prompt'

Use the green button
3

Write your prompt

Enter a natural-language question
4

Save & activate

New prompts auto-enable and run in the next daily report
Edit existing prompts
  • Edit prompt text
  • Enable/disable with toggles
  • Monitor individual performance in Prompt Summary
  • Delete underperformers
Changes appear in the next daily report. You cannot trigger reports immediately.
Prompt capacity & limits
  • Most accounts can add multiple prompts (limits vary by plan, but is up to 50)
  • Contact mack@trakkr.ai to increase limits if needed
Best practices
  • Start with 5–10 high-quality prompts
  • Remove consistent underperformers
  • Focus on prompts that yield actionable competitive intelligence

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Understanding Prompt Performance

Prompt Summary metrics
  • Visibility Score per Prompt: how well you rank when mentioned; shows strongest positioning; aligns prompts to brand strength
  • Presence Score per Prompt: % of models that mention you; your share of voice; reveals awareness gaps
Query View analysis
  • Brand rankings: exact position per model; cross-model comparison; see which models favor you
  • Competitor mentions: who models consider competitors; frequency; emerging threats/opportunities
  • Response patterns: why ordering happens; context/framing that helps; language/positioning opportunities

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Prompt Optimization Strategies

Improve low-performers If rarely mentioned:
  • Broaden prompt
  • Change context (use cases/audiences)
  • Check market relevance
  • Consider brand awareness for that area
If mentioned but ranked poorly:
  • Analyze top competitors’ positioning
  • Refine targeting to strengths
  • Adjust framing
  • Highlight differentiation
Create prompt variations
  • Audience: “Best [tool] for startups” vs “…for enterprises”
  • Context: “Best [product] for beginners” vs “Professional [product] recommendations”
  • Outcome: “Increase productivity” vs “Team collaboration”; “Cost reduction” vs “Growth”
Seasonal & trending prompts
  • Industry trends: update for current focus; add emerging tech/methods; reflect seasonality
  • Current events: new regulations/standards; industry changes; evolving needs

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Common Prompt Issues

“My brand never appears”
  • Causes: too broad; weak training-data awareness; name variations; wrong audience/use case
  • Fixes: get specific to your market; test known-fit prompts; check brand-name variants; assess online presence
“Inconsistent results across models”
  • Why: different training data & cutoffs; specialization; brand/model biases
  • Do: treat as normal; focus on trends; don’t over-optimize for one model
“Competitors I don’t recognize”
  • Emerging/adjacent brands; related industries; international players—evaluate if truly competitive

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Report Timing & Updates

When reports run
  • Daily automatic reports include all active prompts
  • New prompts appear next day
  • Edited prompts use the new text in subsequent reports
  • No manual triggering (fixed daily schedule)
Making changes
  • Edit anytime in Prompts
  • Changes take effect in the next daily report
  • Historical data stays unchanged
  • Trends update as new data arrives
Start broad to map the landscape, then layer specific prompts for segments and use cases.

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Prompt Tags

Prompt tags let you group related prompts (e.g., by product line, service, campaign, or market) so you can measure performance at an aggregate level—not just per prompt. This is especially valuable when a single brand spans multiple products or services, because you can view how each area performs across all the questions you track. You create and manage tags on the Prompts page. Tags can be assigned to prompts one at a time when you’re editing individual rows, or applied in bulk to speed up large updates. Once tags are in place, the Tags section of your dashboard shows visibility aggregated by tag, giving you a clean, high-level read on how a product or theme is performing. You can also filter your Prompts table by tag to focus the view on a specific product, service, or initiative—making day-to-day analysis faster.
1

Create tags on the Prompts page

Open the Prompts page, create tags you’ll use for grouping (e.g., “Enterprise”, “Payments”, “EU Market”). You can do this in each prompt row, or by using Manage Tags.
2

Assign tags to prompts

Apply tags manually (one at a time) while editing, or use bulk assignment to update many prompts at once.
3

Analyze by tag

Use the Tags section to see aggregate visibility and filter the Prompts table by tag for easier viewing.

Understanding Your Scores

Learn how prompt performance affects your overall visibility and presence scores

Reading Your Reports

Discover how to interpret your dashboard and track performance trends over time
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