Getting Started with Trakkr
From understanding the basics to launching your first report, this 2 minute read is your complete guide to Trakkr.
Trakkr is designed to measure and improve your brand’s visibility within AI language models. As AI becomes central to search and product recommendations, understanding how your brand is represented is crucial.
Think of it as “SEO for AI.” Instead of tracking Google search rankings, we track how often and how prominently AI models like ChatGPT, Gemini, and Claude mention your brand in response to user prompts. This allows you to:
- Discover blind spots where competitors are outranking you.
- Track your brand’s “share of voice” in the AI ecosystem.
- Measure the impact of your marketing efforts on AI visibility.
- Identify emerging competitors that AI models favor.
How Trakkr works: The core concepts
The main challenge in AI visibility is that measurement is tough. There is no central database that we can pull visibility numbers from. To solve this, Trakkr queries AI models with the same consistent set of prompts each day, and tracks changes over time.
1. Prompts as a proxy for visibility
We start with a set of prompts that your potential customers are likely to ask. These aren’t every possible question, but they act as a stable benchmark. If your visibility changes for these prompts, it’s a strong signal that your brand’s standing within the AI models themselves has changed.
2. Daily reports
Every day, Trakkr sends all of your selected prompts to the major AI models (OpenAI, Google, Anthropic, etc.). The collective results of these queries form a Report. You can see the raw data from every report on your Reports page.
3. Key metrics
From this data, we calculate two main scores:
- Visibility Score: A score from 0-100 that measures how prominently your brand is featured. It considers not just if you were mentioned, but how high up in the list you appeared.
- Presence Score: A percentage showing how often your brand appears in responses. If you have 5 prompts across 6 models (30 total opportunities) and get mentioned 12 times, your presence score is 40%.
Your First Report in 5 Minutes: A Step-by-Step Guide
Get your first AI brand tracking report by following this simple setup process.
Analyze your site
Trakkr starts by analyzing your website to understand your brand and suggest relevant prompts.
Confirm your brand
Confirm your brand name and a brief description to ensure tracking accuracy.
Choose your prompts
Select from a list of suggested prompts or add your own. Start with 5 broad prompts that cover your main product categories.
Generate your first report
Trakkr queries the AI models, which takes about 60 seconds. Your dashboard will then be ready with your initial visibility and presence scores.
Frequently Asked Questions
We’ve run the numbers on support questions, and these are the ones that get asked the most!
Why are my visibiltiy and presence both zero?
Why are my visibiltiy and presence both zero?
If both your visibility and presence scores are zero, it means that for the specific set of prompts Trakkr is using to monitor your brand, your brand was not mentioned in any of the responses from the AI models we track.
This could be because the AI models do not currently associate your brand with the topics covered in the prompts. It’s a strong indicator that there is an opportunity to improve your brand’s visibility within these AI systems.
You may also want to consider changing your prompts to reflect the sub-industry or geography that you care about most. If you’re a restaurant based in New York, you’re unlikely to ever appear on any best restaurant type prompts. In this case, you should consider editing your prompts to refer to best restaurants in New York. Not only will this be a more accurate reflection of the sorts of queries your customers are likely to actually use, but this is more likely to give you data which you can learn from.
Trakkr says I have visibility zero, but ChatGPT mentions me...
Trakkr says I have visibility zero, but ChatGPT mentions me...
ChatGPT and other model UIs can be heavily influenced by context, and what the model knows about you. Mentioning your brand in conversation with ChatGPT at any point can bias it towards mentioning your brand in responses it gives you.
If you work for a brand, chances are that you’ve mentioned either the brand itself or contextual clues in past conversations. This means that inserting one of Trakkr’s prompts into ChatGPT will give you (and only you) very different results to other users.
Trakkr works by interacting with the raw model APIs; stripping out any bias from your past conversations. This provides the truest possible view of model visibility, and will accurately reflect what your customers see in their conversations.
How do I improve my visibility?
How do I improve my visibility?
We’re soon launching a recommendation engine that will scan the most important pages on your site, and generate step-by-step recommendations on how to improve them for maximal model visibility - watch this space!