Want to understand how Trakkr works before diving in? Check out How Trakkr Works to learn the core concepts.
The Setup Process
When you first sign up or add a new brand, Trakkr guides you through a 5-step setup process:1
Reading Your Site
Trakkr analyzes your website to understand your brand and industry context
2
Brand Information
Confirm your brand name and description
3
Choose Your Prompts
Select or create prompts relevant to your industry
4
Running Your First Report
Trakkr queries AI models with your prompts (takes about 30 seconds)
5
Setup Complete
Your dashboard is ready with your first report data
Step 1: Website Analysis
Trakkr automatically reads and analyzes your website to:- Understand your industry and business context
- Identify relevant keywords and topics
- Suggest appropriate prompts for tracking
Step 2: Brand Information
Brand Name
Enter your primary brand name exactly as you want it tracked:- Use your official brand name (e.g., “Nike”, “Salesforce”, “Shopify”)
- Avoid taglines or descriptive text
- Match how customers typically refer to your company
Brand Description
Provide a brief description of what your company does. This helps Trakkr:- Suggest relevant industry prompts
- Better understand your competitive landscape
- Improve tracking accuracy
Step 3: Choosing Your Prompts
Trakkr will suggest prompts based on your website analysis, or you can create custom ones.Pre-suggested Prompts
Based on your industry, you’ll see relevant prompts like:- “What are the best [your industry] tools for teams?”
- “Top 10 [your category] solutions for small businesses”
- “Best [your product type] for [target audience]“
Creating Custom Prompts
If you want to add your own prompts, follow these guidelines: Good Prompt Examples:- “What are the best project management tools for teams?”
- “Top CRM software solutions for small businesses”
- “Best running shoe brands for marathons”
- “Most reliable email marketing platforms”
- Prompts too specific to your brand (“Why is [YourBrand] the best?”)
- Yes/no questions that don’t generate lists
- Overly narrow queries that won’t mention competitors
Step 4: Your First Report Generation
Once you’ve set up your prompts, Trakkr immediately runs your first report:- Queries 6 AI models (OpenAI, Anthropic, Gemini, Grok, DeepSeek, Meta)
- Takes about 30 seconds to complete
- Analyzes all responses and calculates your Visibility and Presence scores
- Identifies competitors mentioned alongside your brand (explore them on the Competitors page)
This initial report gives you immediate results. Going forward, reports will run automatically every day.
Step 5: Understanding Your Results
Your dashboard will immediately show:Overview Metrics
These are the two most important metrics Trakkr tracks. Learn more in Understanding Scores. Visibility Score (0-100)- How prominently your brand appears when mentioned
- Higher scores = better positioning in AI responses
- Based on your ranking across all prompts and models
- Score of 70+ indicates strong positioning
- What percentage of queries mention your brand
- Your “share of voice” in AI conversations
- Shows how often AI models think of your brand
- Score of 50%+ indicates good market recognition
Dashboard Sections
Explore these key areas of your Trakkr dashboard:Overview
Your main visibility and presence scores with trend data
Competitors
Brands that AI models mention alongside yours
Prompts
Manage your tracking prompts and see individual performance
Sentiment
How AI models perceive your brand vs competitors
Interpreting Your First Results
Strong Performance Indicators
- Visibility Score 70+ - You appear prominently when mentioned
- Presence Score 50%+ - Good share of voice in your industry
- Top 3 rankings - AI models consistently rank you highly
- Multiple model mentions - You appear across different platforms
Areas to Investigate
- Low visibility, high presence - You’re mentioned but not prominently. Focus on improving content quality and authority to boost rankings.
- High visibility, low presence - You rank well but aren’t mentioned often. Consider adding more prompts or running Prompt Research to find relevant queries.
- Missing from key prompts - Consider why AI models don’t mention you. A Technical Audit can identify crawlability issues.
- Strong competitors - Analyze what competitors are doing differently using the Competitors page to understand their strategy.
After Setup: Your First Week with Trakkr
Now that you have your first report, here’s how to get the most value from Trakkr in your first week:1
Day 1-2: Understand Your Baseline
Review your Visibility and Presence scores and identify your current competitive position. Check the Reading Reports guide to understand all the metrics available.
2
Day 3-4: Analyze the Competition
Dive into the Competitors page to see who appears alongside your brand and how you rank against them. Look for patterns in who consistently outranks you.
3
Day 5-6: Optimize Your Prompts
Review which prompts perform well and which don’t. Read Working with Prompts to refine your tracking strategy and ensure you’re monitoring the right queries.
4
Day 7: Plan Your Strategy
Based on your first week’s data, identify 2-3 areas to focus on. Consider running Prompt Research to discover more queries your audience asks.
Common First-Time Questions
Why didn't my brand appear in some prompts?
Why didn't my brand appear in some prompts?
This is completely normal and can happen for several reasons:
- Prompts may be too broad - Generic queries like “best software” might not mention niche brands
- Brand recognition - Newer or specialized brands may have lower AI awareness
- Different naming - AI might know you by a variation of your brand name
- Market positioning - You might not be top-of-mind for those specific queries
How often do new reports run?
How often do new reports run?
- Daily automatic reports run every morning after your initial setup
- New prompts you add are included in the next day’s report
- Historical data builds over time, enabling trend analysis
- No manual triggering - reports run on a fixed schedule
My scores seem low. Is that bad?
My scores seem low. Is that bad?
Not necessarily! Context matters:
- New brands typically start with lower scores
- Niche markets may have inherently lower visibility
- Strong competitors can suppress scores in crowded markets
- Baseline is key - use your starting scores to measure improvement
How do I improve my visibility?
How do I improve my visibility?
Improving AI visibility is a multi-faceted effort:
- Content optimization - Make your site more crawlable and informative
- Technical improvements - Run a Technical Audit to fix issues
- Citation building - Get mentioned in authoritative sources AI models reference
- Consistent quality - Publish expert content that establishes authority
Can I track multiple brands?
Can I track multiple brands?
Yes! You can add multiple brands to your account:
- Free plan: 1 brand
- Growth plan: 1 brand + additional brands at $39/month each
- Scale plan: 10 brands included + additional brands at $39/month each
Discover More Features
Once you’re comfortable with the basics, explore Trakkr’s advanced features:Prompt Research
Discover 500+ queries related to your brand that you might want to track
Citations
See which sources AI models reference when answering questions about you
Technical Audit
Get actionable recommendations to make your site more AI-friendly
Optimize Content
Analyze specific pages and get AI-optimized improvement suggestions
Sentiment Analysis
Track how AI models perceive your brand across trust, quality, and innovation
Crawler Analytics
Monitor which AI crawlers are visiting your website and how often